Author
Author Bio

Larry Mogelonsky

Chairman, LMA Communications Inc. & Principal, Hotel Mogel Communications Ltd.

Larry Mogelonsky is Principal Consultant at Toronto-based, Hotel Mogel Consulting Ltd., and Chairman of LMA Communications Inc. After completing his MBA, Larry began his marketing career with Procter & Gamble, moving to a top-10 ad agency and serving as the managing director to the Four Seasons Hotels & Resorts account. Founding LMA in 1991, he has increased its hospitality presence with a global roster of hotel and tourism clients, winning 75 Adrian Awards and TravelClick's Worldwide e-Marketer of the Year. His latest consulting venture focuses exclusively on strategic issues for owners and operators of luxury independent properties. Larry world’s most popular hospitality author! He has published three best-selling books on hospitality marketing and management entitled, 'Are You An Ostrich Or A Llama? 'Llamas Rule,' and 'Hotel Llama.’ A fourth book, ‘The Llama is Inn’ will be released in Winter 2017. HSMAI recognized Larry as one of the '25 Most Extraordinary Minds in Hospitality.'

Articles by Larry Mogelonsky (222)

Treat Guests Right With Welcome Refreshments

Most hoteliers are aware of this in a general sense, but it is the execution where we often stumble. The expected welcome refreshment is a bottle of wine, a small cheese tray, a fruit place, crackers, cookies or any combination of the five. Nowadays, though, you must look beyond ...

Six Questions For Your Marketing Team

No matter the time of year or how well your occupancy figures look for the quarter at hand, the prep and planning for next year's marketing budget is never too far away. Undoubtedly, it will include the usual spattering of KPIs established at the start of the fiscal period, ...

A Chocolate Expert Tells All

As today is Valentine's Day, it is my absolute delight to interview my sister Marcia who happens to be the Director of Insight for Mintel Food and Drink (www.mintel.com). With offices all over Europe, Asia and North America, Mintel is the world's leading market intelligence ...

Big Picture Questions For Your New Hotel Website

Hence, for many GMs, one of the largest items on the 2017 marketing budget is likely the development of a new website, or at the very least a refurbishment of the current one to show newcomers that there's something new to get excited about. This can come in the form of new ...

Unsung Heroes of Hospitality - Security Director

While most of us in hospitality focus our efforts on finding ways to enhance our guests' comfort (and make more revenues!), we can only do so in an environment where both safety and security are assured. We often take the role of our security department for granted. After all, ...

Defining Modern Hotel Luxury In Five Parts

There seems to be no clear definition for luxury. Looking for some clarity in the dictionary, the word 'luxury' come from Old French luxurie and the Latin luxuria or luxus, meaning excess. In other words, something that is luxurious is an inessential - a desirable item that ...