Author
Author Bio

Larry Mogelonsky

Owner of Hotel Mogel Consulting Limited and the founder of LMA Communications Inc.,

One of the world’s most published writers in hospitality, Larry Mogelonsky is the owner of Hotel Mogel Consulting Limited and the founder of LMA Communications Inc., an award-winning marketing agency based in Toronto. His experience encompasses hotel properties around the world, both branded and independent, and ranging from luxury and boutique to select-service. Larry also sits on several boards for companies focused on hotel technology. His work includes four books, “Are You an Ostrich or a Llama?” (2012), “Llamas Rule” (2013), “Hotel Llama” (2015) and “The Llama is Inn” (2017).

Articles by Larry Mogelonsky (273)

Hotel Trends in F&B for 2018

Everyone knows about the big push to offer healthier options, incorporate any purported superfoods and raise the profile of local producers through farm-to-table programs. Much like nearly every other customer who will set food in your eatery, I would expect that your team already ...

Time To Line Up Your 2018 Goals

Most hoteliers in North America have had a pretty good run in 2017. Occupancies and rates have been steady if not growing. The 'natural' calamites (hurricanes, earthquakes, wild fires and the like) are regional anomalies, hopefully with rather short-term impacts and adequately ...

Making Press Releases More Productive

While I'm annoyed to be receiving so of these - most of them are irrelevant and more like spam - what frustrates me more is how ineffectual they are in getting the message across.For one, there's the 'boy who cried wolf' notion at play here. That is, when everything is crucial ...

Healthy Eating Means Healthy Desserts Too

Many other articles, especially those under the purview of New Year's resolutions, will cover methods and choice tips by which to give your mains and appetizers the health kick they need to keep drawing in patrons with increasingly esoteric dietary restrictions. One nutritional ...

Rethinking Your Hotel's SEM Strategy

How then do you know if you're doing it right? As a general manager, start by posing these three questions to your director of marketing:Can you tell me, unequivocally, that the money that we are spending in SEM is generating better returns than the rate of commission paid to ...

Using Gamification to Sell Guestroom Upgrades

But once the consumer purchases a specific room type, how do you entice them to spend a little extra to get something even better than what they've already confirmed? While there's the age-old approach of prompting them either through a pre-arrival email or phone call, or once ...

Lever Your Location

Your location is uniquely yours, so why not make the most of it? When a guest arrives - especially for the first time - they rarely have the in-depth knowledge of your neighborhood to go about on their own without some guidance. While nowadays there are numerous online resources ...