Author
Author

Margaret Mastrogiacomo

EVP, Strategy at NextGuest

Margaret Mastrogiacomo

Margaret Mastrogiacomo leads creative strategy and provides strategic direction for marketing initiatives including copy, website design, and campaign development for NextGuest clients. Her responsibilities include strategy and consulting, campaign management, new product development, and more. She has been instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for NextGuest clients. Margaret is also a Qualified Google Advertising Professional. She has excelled in a number of roles since joining NextGuest Digital, including spearheading the creation of the Digital Media and Creative Strategy Department by establishing and implementing internal procedures and directing a team to support this function within the agency. Margaret’s major accomplishments at NextGuest include building new internal creative strategy procedures across departments and offices, working with strategic clients to build award-winning digital marketing campaigns, and the development of many NextGuest products such as Facebook Applications, Sweepstakes, and more.

Insights by Margaret Mastrogiacomo (4)

A Post-Crisis Top-3 Digital Marketing Action Plan

If any marketing remains live at this time, the focus should be on brand awareness, with tasteful messaging that drives traffic to valuable content. If your hotel wishes to keep any promotions live, they should be focused on advance purchases for future stay dates, with a flexible cancellation policy.

Closing the loop on the travel journey

Hotel marketers can no longer afford to have a fragmented customer engagement and acquisition approach, but should engage online travel consumers throughout their complex journey, write Max Starkov and Margaret Mastrogiacomo.

Smart Data marketing in hospitality: The secret to maximizing direct bookings | Max Starkov and Margaret Mastrogiacomo

Max Starkov and Margaret Mastrogiacomo of HeBS Digital outline the steps to a data-driven marketing strategy.

How to take advantage of a platform with one billion users | Facebook’s Lee McCabe interviewed by Margaret Mastrogiacomo

“Platforms with the most reach matter the most,” says Lee McCabe, Global Head of Travel at Facebook. By this definition, Facebook’s platform matters a lot, offering an enormous platform of over 1.2 billion people worldwide.
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