EVP, Strategy at NextGuest
Margaret Mastrogiacomo leads creative strategy and provides strategic direction for marketing initiatives including copy, website design, and campaign development for NextGuest clients. Her responsibilities include strategy and consulting, campaign management, new product development, and more. She has been instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for NextGuest clients. Margaret is also a Qualified Google Advertising Professional. She has excelled in a number of roles since joining NextGuest Digital, including spearheading the creation of the Digital Media and Creative Strategy Department by establishing and implementing internal procedures and directing a team to support this function within the agency. Margaret’s major accomplishments at NextGuest include building new internal creative strategy procedures across departments and offices, working with strategic clients to build award-winning digital marketing campaigns, and the development of many NextGuest products such as Facebook Applications, Sweepstakes, and more.