Author Bio

Margaret Mastrogiacomo

Vice President, Strategy at HeBS Digital

Margaret Mastrogiacomo is Vice President, Strategy at HeBS Digital, the hospitality industry's leading full-service digital marketing, hotel website design + technology, and direct online channel strategy firm, based in New York City. Digital consultant, community builder, & creative thought leader, Margaret drives digital strategies with measurable results by leveraging technology, content, and digital marketing. With a passion for bringing a fresh, innovative creativity to the workplace rooted in a results-driven strategic approach, Margaret leads digital strategies and omni-channel campaign development with an average 1,500% ROI across clients. Margaret also has extensive experience collaborating across teams to streamline internal procedures and creative processes including the campaign launch process, the client discovery process, and internal campaign development procedures to ensure optimal end results. Margaret also believes that education is power and leads internal strategy workshops to educate employees across teams and departments to ensure company-wide innovation and revenue growth, as well as hosts industry-wide webinars, engages in speakerships, and has published many articles on topics such as content marketing, social media, and digital strategy.

Articles by Margaret Mastrogiacomo (7)

Closing the Loop on the Travel Journey

In light of this complex digital landscape, hotel marketers should engage online travel consumers throughout their complex "digital journey", and can no longer afford to have a fragmented customer engagement and acquisition approach.What exactly today's typical fragmented approach ...