Author
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Margaret Mastrogiacomo

EVP, Strategy at NextGuest

Margaret Mastrogiacomo

Margaret Mastrogiacomo leads creative strategy and provides strategic direction for marketing initiatives including copy, website design, and campaign development for NextGuest clients. Her responsibilities include strategy and consulting, campaign management, new product development, and more. She has been instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for NextGuest clients. Margaret is also a Qualified Google Advertising Professional. She has excelled in a number of roles since joining NextGuest Digital, including spearheading the creation of the Digital Media and Creative Strategy Department by establishing and implementing internal procedures and directing a team to support this function within the agency. Margaret’s major accomplishments at NextGuest include building new internal creative strategy procedures across departments and offices, working with strategic clients to build award-winning digital marketing campaigns, and the development of many NextGuest products such as Facebook Applications, Sweepstakes, and more.

Insights by Margaret Mastrogiacomo (27)

Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

As travel restrictions begin to lift, hotels are ramping up marketing spend to capture travel demand. To ensure a strong strategy, it's important to keep a pulse on the latest digital innovations you can leverage across channels to make a greater impact on performance.

COVID-19 Hotel Recovery Strategy: Top 10 Digital Strategies to Thrive in the “New Normal” when Travel Demand Strengthens

As we push to flatten the curve of the Coronavirus (COVID-19) pandemic globally, it is important to plan for the immediate rebound in travel as well as the long-term impact of COVID-19 as travel demand strengthens.

COVID-19 Hotel Recovery Strategy: Top 10 Ways to Prepare your Hotel for the Rebound in Travel Demand

As Coronavirus (COVID-19) continues to impact travel globally, it is important to observe industry forecasts and trends that will ultimately shape your recovery strategy as hotels begin to plan for the initial rebound in travel demand.

COVID-19 Hotel Recovery Strategy: Top 10 Digital Strategies While Travel is on Pause

As Coronavirus (COVID-19) continues to impact travel, it's important for hotels to have an action plan in place that addresses both the current state and the future rise in travel demand.

A Post-Crisis Top-3 Digital Marketing Action Plan

Ever hear of a pendulum swing? Finally, revenue managers will have to become real digital marketers, versus simply playing with past data to formulate their plans. This is an exciting, brave new world! What I would like to see is AI-generated marketing programs that look OUTSIDE of travel history, but cross reference psycho-graphics, based upon buying patterns and habits.
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