Author
Author

Tara Rattigan

Tara Rattigan

Tara Rattigan is Senior Director, Client Services Dept. and Toby Tornay is Manager, SEM Dept. at HeBS Digital, the industry’s leading full-service hotel digital marketing, SEM, website design and direct online channel strategy firm based in New York City (www.HeBS Digital.com).

Insights by Tara Rattigan (1)

Top Ten Search Engine Marketing Dos and Don’ts in 2012

In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key driver of direct online hotel distribution.
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