Author
Author

Youri Sawerschel

Strategy & Branding Consultant at Bridge.over

Sawerschel

Youri joined bridge.over in 2011 to strengthen the firm’s capabilities in marketing and design. Focusing on top-line growth, his fields of expertise cover strategic branding, concept development and business model generation. Solicited by global and small businesses for his creative thinking skills, he has been involved with projects in Europe, China and the Middle-East. Previously, besides several entrepreneur ventures, Youri has worked for Rocco Forte Hotels and Kempinski.

Insights by Youri Sawerschel (5)

Growth hacking: How to grow your hotel business on a shoestring

Magazine advertisements, gaudy flyers, hotel directories, lavish press conferences and branded apps are only a few of the traditional tools hotel marketers utilise to draw customers' attention. Traditional marketing is akin to throwing bottles in an ocean of information and hoping that people will receive the message inside, find it attractive and decide to place an order for more bottles.

Is the future of hotel loyalty programs social?

Hotels loyalty programs have essentially the same structure today as 10 years ago: Try remain loyal to a brand in order to collect points that can be redeemed in exchange of benefits, such as free rooms, and loyalty status ladder ascension.

Is the future of loyalty programs social?

When seeking to increase customer loyalty and share of wallet, hotel chains should seriously harness the power of social media to differentiate their loyalty programs, says Youri Sawerschel of Geneva-based consultancy Bridge.

The Holistic Approach To Develop A Hotel Concept

For several years, 'hotel concept' has been the buzzword among hotel owners and operators looking to differentiate their property. Often misinterpreted as a purely aesthetic notion, a 'hotel concept' actually means much more: its strength lies in piecing together many disparate elements to create a coherent and compelling picture.

Global branding is dead. Micro-branding is next

For a generation or more, branding has been regarded as an absolute must by hotel marketing professionals. But have we focused on branding the right things? Youri Sawerschel of Geneva-based consultancy bridge.
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