Author
Author

Michael Toedt

Managing Director at Dailypoint Gmbh

Michael Toedt

Operating at the intersection of business and technology, Dr. Michael Toedt helps hoteliers with the software dailypoint™ to use the tremendous increase of data in order to become data-centric. Dr. Michael Toedt has over 25 years of experience in operations, technology and marketing. He is the author of several books – among others the German version “Big Data – Herausforderung und Chance für die Hotellerie (ISBN: 978-3-8751-5305-7) and “Data Revolution – How Big Data Will Change the Way of Doing Business” (ISBN:978-3–7375-1688-4) and his articles are published by journals on a regular basis. Dr. Toedt holds a doctoral degree in management science. He is lecturer at several universities and assistant lecturer at the University of Applied Sciences of Munich for the subject “Customer Relationship Management in Tourism”. Apart from this he speaks at various hospitality events and fairs such as ITB, HITEC, Internorga, Austrian Hotel Society ÖHV or Cornell Hotel Society.

More about Michael Toedt

Insights by Michael Toedt (35)

CRM - the Central Element of Success

Hardly any industry collects as much data about its customers as the hotel industry. Along the Customer Journey, each guest leaves hundreds, if not thousands, of digital traces. Modern hoteliers, especially in a post-COVID world must be able to make profit from the opportunities data offers.

Visioning a Post-COVID Era in CRM & Loyalty

The COVID-19 pandemic has imposed a new set of challenges for hoteliers, making it critical to ensure that they are leveraging the right tools and technology such as CRM solutions.

A New Position is Born: The Data Manager

Hoteliers may not realize it, but they stand on fantastic ground. Their feet are firmly planted on top of a new raw material. One that is so valuable that some describe it as the new gold. It is a raw material that has the potential to positively impact all areas of a hotel.

Fall. Budget-Time.

Fall is fast approaching, which means that it is almost time for hotel managers to begin planning for the upcoming year. That's right - it's budget season. Budgets must be allocated to different departments, investment decisions must be made, strategies developed and aligned, etc.

My biggest frustration with hotel-tech when booking or staying at a hotel!

I have two big frustrations: 1) In the Booking Phase: dealing with mobile-last Hotel websites that take forever to download on mobile devices. Wake up, hoteliers, visitors to your websites quit if your website pages and booking screens are not downloading within 2.
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