Author
Author

Michael Toedt

Managing Director at Dailypoint Gmbh

Michael Toedt

Operating at the intersection of business and technology, Dr. Michael Toedt helps hoteliers with the software dailypoint™ to use the tremendous increase of data in order to become data-centric. Dr. Michael Toedt has over 25 years of experience in operations, technology and marketing. He is the author of several books – among others the German version “Big Data – Herausforderung und Chance für die Hotellerie (ISBN: 978-3-8751-5305-7) and “Data Revolution – How Big Data Will Change the Way of Doing Business” (ISBN:978-3–7375-1688-4) and his articles are published by journals on a regular basis. Dr. Toedt holds a doctoral degree in management science. He is lecturer at several universities and assistant lecturer at the University of Applied Sciences of Munich for the subject “Customer Relationship Management in Tourism”. Apart from this he speaks at various hospitality events and fairs such as ITB, HITEC, Internorga, Austrian Hotel Society ÖHV or Cornell Hotel Society.

More about Michael Toedt

Insights by Michael Toedt (36)

Where does the PMS sit in the new technology stack?

What is the reason why hotels exist? The guest! A PMS is a system to manage a property but not to manage a guest otherwise the name would be GMS - Guest Management System. Hotels lost control of their guests, having about 30 profiles for each guest in multiple systems along the customer journey.

CRM - the Central Element of Success

Hardly any industry collects as much data about its customers as the hotel industry. Along the Customer Journey, each guest leaves hundreds, if not thousands, of digital traces. Modern hoteliers, especially in a post-COVID world must be able to make profit from the opportunities data offers.

Visioning a Post-COVID Era in CRM & Loyalty

Today every guest generates a massive amount of data. But how can these be used profitably? Modern hoteliers, especially in a post-COVID world, must be able to make profit from the opportunities data offers – also to surpass times of crisis in which manual processes are even less viable due to the lack of staff.

A New Position is Born: The Data Manager

Hoteliers may not realize it, but they stand on fantastic ground. Their feet are firmly planted on top of a new raw material. One that is so valuable that some describe it as the new gold. It is a raw material that has the potential to positively impact all areas of a hotel.

Fall. Budget-Time.

Fall is fast approaching, which means that it is almost time for hotel managers to begin planning for the upcoming year. That's right - it's budget season. Budgets must be allocated to different departments, investment decisions must be made, strategies developed and aligned, etc.
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