Author
Author

Michael Toedt

Managing Director at Dailypoint Gmbh

Michael ToedtOperating at the intersection of business and technology, Dr. Michael Toedt helps hoteliers with the software dailypoint™ to use the tremendous increase of data in order to become data-centric. Dr. Michael Toedt has over 25 years of experience in operations, technology and marketing. He is the author of several books – among others the German version “Big Data – Herausforderung und Chance für die Hotellerie (ISBN: 978-3-8751-5305-7) and “Data Revolution – How Big Data Will Change the Way of Doing Business” (ISBN:978-3–7375-1688-4) and his articles are published by journals on a regular basis. Dr. Toedt holds a doctoral degree in management science. He is lecturer at several universities and assistant lecturer at the University of Applied Sciences of Munich for the subject “Customer Relationship Management in Tourism”. Apart from this he speaks at various hospitality events and fairs such as ITB, HITEC, Internorga, Austrian Hotel Society ÖHV or Cornell Hotel Society.

More about Michael Toedt

Insights by Michael Toedt (38)

Can hospitality integration hubs save our industry from legacy tech nightmares?

NO, absolutely not! Integration platforms are the new marketing buzzword, but like with 99% of all marketing buzzwords, the real needs are different. Don't take me wrong, connectivity hubs are helpful and needed to streamline processes and create more stable and easier data flows between systems, but they are not the heart of the matter.

How Technology can support Changes in Hotel Guest Expectations

Guest expectations have evolved in recent years especially during the pandemic. The right technology – specifically, a Central Data Management (CDM) system built around a centralized guest profile – can enable hotels to meet these.

Where does the PMS sit in the new technology stack?

What is the reason why hotels exist? The guest! A PMS is a system to manage a property but not to manage a guest otherwise the name would be GMS - Guest Management System. Hotels lost control of their guests, having about 30 profiles for each guest in multiple systems along the customer journey.

CRM - the Central Element of Success

Hardly any industry collects as much data about its customers as the hotel industry. Along the Customer Journey, each guest leaves hundreds, if not thousands, of digital traces. Modern hoteliers, especially in a post-COVID world must be able to make profit from the opportunities data offers.

Visioning a Post-COVID Era in CRM & Loyalty

Today every guest generates a massive amount of data. But how can these be used profitably? Modern hoteliers, especially in a post-COVID world, must be able to make profit from the opportunities data offers – also to surpass times of crisis in which manual processes are even less viable due to the lack of staff.
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