Vikram Singh

Global Hospitality & Travel Strategist

Vikram Singh

Vikram is a global thought leader in the hospitality and travel business. During his 20-year career in hospitality and tech, Vikram has delivered portfolio-wide audits, asset turnaround strategies, and other high-level consulting services to real estate investment funds and property management groups across the globe. His strategies have helped power some of the biggest and most successful hotel equity turnaround deals in the last decade.

Vikram has had pivotal roles in improving hospitality assets worldwide, including locations such as Singapore, Paris, London, Barcelona, Tokyo, UAE, Oman, and Germany. He has held senior roles in property, regional and corporate offices, affording him a unique perspective on how to execute digital and revenue strategy throughout the hotel and travel ecosystem. He also has solid experience in hotel operations and revenue management functions, providing him with a well-rounded and realistic perspective on the hospitality business. In his most recent roles, he served as Vice President, Revenue Optimization for MCR Investors, and Vice President, Revenue Optimization for Rainmaker Group.

As one of the leading experts in the hospitality and travel realm, Vikram is a frequently requested speaker at industry conferences worldwide. Former hosts include the US Department of Commerce, Travel Distribution World Asia, Arabian Travel Market, and Airbnb.

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Insights by Vikram Singh (43)

Pandemic Pricing Principles for Hotels

This is my second pandemic-themed article, following the last magnum opus on Hotel Marketing and Revenue Management in the Time of Pandemic. I was definitely hoping for things to be better by now. I still have a lot of optimism.

Hotel Marketing and Revenue Management in the Time of Pandemic

As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated the industry I have worked in for over 20 years.

Hotel and Travel Conferences Need an Upgrade

When it comes to hotel conferences and trade shows, I will go ahead and show my age by saying I have been to almost all of them. During the earlier part of my career, I was an attendee; later I became a speaker.

How Google Reviews Is Crushing TripAdvisor

An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels, inns and B&Bs are a 100% location-driven business, this change directly impacts both their revenue and branding.

Hotel CRM Reality Check

On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meli Hotels & Resorts got my email address. The rest, as they say, is history.
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