Christine Demen Meier

Managing Director, Les Roches

Demen Meier

Preceding the academic world, Dr Christine Demen Meier combines over 20 years of entrepreneurship experience in hospitality, including the creation, implementation and management of new concepts for hotel and restaurant. She joined l’Ecole Hôtelière de Lausanne (EHL) in 1999, conducting research and developing relationships between the institution and the hospitality industry. The implementation of partnerships with organizations such as Danone Professional, Nestlé Professional, Unilever Food Solutions, Saviva, and Metro, enabled the creation of three Research Chairs. In 2018, Dr Demen Meier was recruited by Sommet Education to lead the development of entrepreneurial programs at Glion Institute of Higher Education. A year later, she was appointed Managing Director at Les Roches, supervising the institution and its three campuses worldwide. Distinguished scientist, she is a member of the Innovation Council of Innosuisse – the federal agency that supports science-based innovation projects in the interests of industry and society in Switzerland. She is also part of the Administrative council for Bon Riva hotel (Vaud, Switzerland), and reviewer for AIREPME, an international association focused on entrepreneurship materials research for SME. Dr Demen Meier also spearheads the development of a new institute for food ecosystems at the School of Management (HEG-FR) and a member of the project committee in charge of the new food industry strategy for the canton of Fribourg, Switzerland. Christine Demen Meier holds a PhD in Management Science from Caen Normandy University in France and an MBA in Integrated Management from the University of Applied Sciences Fribourg (HEG-FR), Switzerland. Aside from her academic and entrepreneurial achievements, she has an extensive consulting experience in hospitality and restaurant management, working with companies in Switzerland, Ivory Coast, Turkey, Madagascar and Ukraine.

Insights by Christine Demen Meier (10)

Embedding a culture of innovation and transformation

At Les Roches, embedding a culture of innovation and transformation goes through a holistic approach. The students are not only told the importance of innovation, but are taught and shown, through a great number of ways, why innovation is fundamental for the wellbeing of the hospitality industry, so it becomes natural for them to think improvement.

A call to move gender diversity from female fight to industry fight

Quotas, monitoring and legal enforcement will undoubtedly bring more women into leadership roles within hospitality. Fast forward 10 years and the stats will be much improved, I'm sure of it, but what of the culture? This is the danger of using metrics, rather than meaning, to drive equality.

Digital insights powering hotel innovation

Covid-19 has brought the hotel industry’s powers of creativity into sharp relief. The innovations introduced during the pandemic have been simply astonishing, especially as the industry is heading into a period of a structural transformation.

Solving Labor Shortage Through Technology

Next-gen technologies like AI, robotics, automation, mobility and IoT are removing low-skilled jobs from our industry and will create a raft of new skilled roles. We know this. It's already happening, and will see hospitality workforces shift dramatically in the future.

Hotel Technology During Crises, Does it innovate?

It's true that the hospitality industry is only now starting to adapt to the growing needs of the new generation of customer, and there are multiple opportunities for technological improvements to be implemented to engage, convert and retain digitally savvy consumers.
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