Author
Author

Floor Bleeker

CIO MEA and Global Accor Strategic Programs

Floor Bleeker Yearbook

Floor Bleeker joined Mövenpick Hotels & Resorts in 2013 in the position of Chief Information Officer. As a member of the company’s Executive Committee, he is responsible for IT strategy, program development and implementation across the group. He also oversees the IT shared service organization covering Mövenpick Group, Mövenpick/Marché Restaurants, Mövenpick Fine Food and Mövenpick Wine. Prior to joining Mövenpick Hotels & Resorts, Floor worked with the Jumeirah Group in Dubai, UAE for over twelve years, where he most recently held the position of Vice President Business Solutions responsible for the IT team looking after IT strategy, solution development, project management, portfolio management, international expansion, SBU operations and digital marketing. Floor brings over fifteen years of international hospitality technology experience to Mövenpick Hotels & Resorts. He started his career with the Rezidor Hotels & Resorts Group (formerly known as Radisson Hotels & Resorts) in Belgium and has worked in IT positions in the USA, the Caribbean and the Middle East. The IT team at Mövenpick Hotels & Resorts comprises over 100 specialists and has won several regional and international awards in recent years including the Hospitality Technology Next Generation (HTNG) award for an in-house developed rapid response platform in 2013. In support of Mövenpick Hotels & Resorts’ growing portfolio of upscale hotels, a number of large IT enabled programs are currently being implemented including PMS, CRS, Web, Distribution, digital guest experience and ERP projects. Floor holds a Master’s degree in Business Administration (MBA) with a Marketing specialization from the University of Colorado at Colorado Springs (UCCS), and a Bachelors (BSc) degree in Hospitality Administration with a Finance specialization from the Hotel School The Hague. He serves on the Board of Hotel Technology Next Generation (HTNG), the world’s leading hospitality technology trade association, and holds a number of advisory board positions for other organizations. Floor, who is Dutch, lives in Switzerland with his wife Anne and daughter Lauren.

Insights by Floor Bleeker (13)

Is revenue management stuck in a rut?

Hoteliers who are unwilling to invest in the latest revenue management technologies are the ones “stuck in the rut.” Less than 5% of independent hoteliers have a revenue management system (RMS) in place, many branded hoteliers are stuck with their hotel chain's less than adequate RMS technology.

Should hoteliers develop in-house or outsource IT applications and solutions?

I am a firm believer that hoteliers should stay focused on their core competencies to prosper in today's complex, hyper-dynamic environment. Unfortunately, technology is not and has never been one of hotelier's core competencies.

Why are there so many hospitality technology vendors in our industry? (Part II)

1) No the one stop shop is not already here. Some vendors do cover multiple products but there is no all in one. 2) The biggest barriers for vendors has been geographical presence and legal / compliance per country, language and support.

My biggest frustration with hotel-tech when booking or staying at a hotel!

I have two big frustrations: 1) In the Booking Phase: dealing with mobile-last Hotel websites that take forever to download on mobile devices. Wake up, hoteliers, visitors to your websites quit if your website pages and booking screens are not downloading within 2.

Investing in Technology Innovation - How Much is Enough?

I don't believe that this is about Billions of dollars or even percentages of revenue. It's about a willingness to change, and unfortunately we are not very good at that. In our industry innovation or R&D does not have to be very technical and therefore does not have to be done by specialists.
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