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Author

Jason Price

Executive Vice President at NextGuest Digital

PriceExecutive Vice President at NextGuest Digital, Jason's expertise crosses hospitality business models from flag hotels to independent properties, resorts and casinos. He provides extensive expertise from advising strategic partnerships to leading the corporate sales strategy and overseeing the sales team and channel sales. As VP of two companies before NextGuest Digital, he received the 2001 Microsoft Retail Application Developer Award for its ASP technology in the hospitality industry. Jason has authored numerous articles, is a frequent guest lecturer at industry events, and has written two books on the topic of graduate-level education. Jason has an MBA from Fordham University in New York, an MS in Epidemiology and a BA in Economics from the University of Massachusetts. Jason received the HSMAI "Top 25 Most Extraordinary Minds in Sales and Marketing" honor in 2011.

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Insights by Jason Price (9)

Is our industry lagging behind due to a lack of proper education?

Education always helps, but I think the problem lies a little deeper. Lack of imagination. Hotels are brick and mortar businesses that deal with people. Technology isn't exactly on the top of the list when it comes to making a great hotel and guest experience.

Is Amazon the 'elephant in the (hotel) room'?

This is not the first time Amazon has tried to tackle the online travel space. Back in 2013-2015, Amazon attempted to do this “organically” twice with its ill-conceived Amazon Local and Amazon Destinations.

Why Amazon Should Acquire Airbnb – and Not for the Love of Travel

Speculation persists on the possibility of Amazon's entry into travel. The mighty e-commerce giant shuttered operations of Amazon Local and Amazon Destinations in 2015 after neither service captured traction with online customers and travel suppliers in the heavily discounted flash sales model and crowded last-minute getaways market.

What to expect with Google's new positioning in travel?

A great question to pose and one that I will take a slightly different view on. Yes, it is obvious that Google is moving deeper into the travel space, but let's not forget their track record of monetizing consumer-led products and services is not exactly stellar.

Getting into the Mind Set of Budget Planning Season for 2018

Budget season is fast approaching and next month HeBS Digital will publish its annual Smart Hoteliers' Guide to Budgeting for 2018. This popular guide provides hotel marketers with a blue print on where, what, and how for driving the direct online channel and shifting share away from the OTAs.
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