Jerome Serot is a well-regarded hotel marketing consultant. He brings an entrepreneurial approach to hotel marketing, and thrives in the challenge of taking small, stand-alone or small group hotel operations to global visibility. In 2004, he founded The Marketing Factors (tmf), a full service sales and marketing agency serving the hotel and travel industry.
A French native, Serot crafted his network in the Paris hotel industry. Starting with the Hotel Lutetia, part of the family-owned Concorde Hotels, Serot was a core executive in the opening of the Marriott Champs Elysees. His ability to forecast, market and sell led him to New York, where he co-founded Private Entrance Collection, a luxury travel services company.
More recently, Serot helped open San Antonio’s Watermark Hotel & Spa and enhance global marketing for its associate, the highly acclaimed La Mansion del Rio.
In addition to Smart eHotels, Serot is involved with Luxury Dream Hotels, a television series covering 435 of the best luxury hotels in the world, to be viewed in more than 120 countries on the Fox International Network, in addition to millions of online visitors.
Serot holds a European Diploma of Management from the Insitut Vatel in Lyon France from which he received a Honorary Award for Career Achievement in 2007.