Author
Author

David Turnbull

Hospitality Entrepreneur , Founding Partner at Techtalk.travel

David Turnbull

David is an established hospitality, travel and technology leader, supporting a variety of media and technology companies in a partner, advisory & board capacity following his exit from SnapShot in Summer 2018. Having been involved with revenue management, distribution and hotel analytics for more than 20 years, David has worked to develop from grassroots some of the most forward thinking hotels and hotel companies such as designhotels, citizenM and 25hours to name a few.

In addition to speaking at events around the world, David’s passion for education has led him to work with various universities including ESSEC, University of Surrey and Ecole hôtelière de Lausanne (EHL) as well as take an active role with industry associations including HEDNA (Co-Chair Hotel Analytics Workgroup) and HSMAI (Revenue Management Advisory Board).

Originally from Glasgow, David was delighted in October 2018 to be appointed as a Global Scot, in co-ordination with Scotands’ newly launched investment & innovation hub in Berlin where he is based, contributing to a worldwide network of entrepreneurial and inspirational business leaders, dedicated to supporting Scotland’s most ambitious companies.

More about David Turnbull

Insights by David Turnbull (6)

Hotel brand building in a digital age

Looking back to some examples from his pre-digital career, David Turnbull notes that the successful hotel brands of today are those that have gone back to grass roots – ones that differentiate themselves by delivering customer-focused campaigns and branded experiences that give their target audience a compelling reason to become and then remain, brand advocates.

Are brands becoming relevant again?

There is an inherent value in brands as a way of reassuring guests of a certain quality due to standards imposed by brands. Especially when going to an unknown location. While online reviews have helped independent hotels for some time it is hard to know what standards the reviewer had.

If I'd had more time, I would have been a Data Scientist

wisting Mark Twain's famous "If I had more time" quote, David Turnbull, SnapShot's Founder & Chief Commercial Officer discusses the recent launch of SnapShot's new Data Warehouse as a Service Product, SnapShot on Demand, reflecting on what would happen to the current generation of hotel revenue managers if the pains of collecting and storing data were simply removed.

No More Excuses - It's Time For A Change

Until recently, the investment and management of technology in hotels was viewed in the same category as plumbing or air-conditioning - a fixed purchase and set-up that requires only basic maintenance and yearly follow-ups at best.

Why Hotel & Travel Tech Needs More Entre- & Intra-preneurs

Travel is big business. In fact, it is one of the biggest businesses around. In the US alone, travel accounts for over 10% of the country's GDP (World Travel & Tourism Council). But it is a hard business for tech companies, and infamously a very non-friendly market for startups.
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