David Turnbull

Hospitality Entrepreneur , Founding Partner at

David Turnbull

David is an established hospitality, travel and technology leader, supporting a variety of media and technology companies in a partner, advisory & board capacity following his exit from SnapShot in Summer 2018.

Having been involved with revenue management, distribution and hotel analytics for more than 20 years, David has worked to develop from grassroots some of the most forward thinking hotels and hotel companies such as designhotels, citizenM and 25hours to name a few.

In addition to speaking at events around the world, David’s passion for education has led him to work with various universities including ESSEC, University of Surrey and Ecole hôtelière de Lausanne (EHL) as well as take an active role with industry associations including HEDNA (Co-Chair Hotel Analytics Workgroup) and HSMAI (Revenue Management Advisory Board).

Originally from Glasgow, David was delighted in October 2018 to be appointed as a Global Scot, in co-ordination with Scotands’ newly launched investment & innovation hub in Berlin where he is based, contributing to a worldwide network of entrepreneurial and inspirational business leaders, dedicated to supporting Scotland’s most ambitious companies.

More about David Turnbull

Insights by David Turnbull (5)

If I'd had more time, I would have been a Data Scientist

wisting Mark Twain's famous "If I had more time" quote, David Turnbull, SnapShot's Founder & Chief Commercial Officer discusses the recent launch of SnapShot's new Data Warehouse as a Service Product, SnapShot on Demand, reflecting on what would happen to the current generation of hotel revenue managers if the pains of collecting and storing data were simply removed.

The rise of demand management and the argument for big small data

David Turnbull is a founder of SnapShot GmbH, a start-up in the field of demand management for hotels. He argues that by merging key elements of revenue management, distribution, sales & marketing and finance, the industry can implement a cultural, technological and structural approach to understanding and managing demand that transcends the current channel-based thinking.