Author Bio

Dave Spector

Partner at Tambourine

Dave Spector is a Partner in Tambourine, a 34-year old marketing technology firm specializing in driving demand, revenue and direct website bookings for tourism and hospitality clients around the world. The firm has offices in Fort Lauderdale, New York City and Bogota. Prior to Tambourine, Dave was chief marketing officer for a global software company, managing an annual marketing budget of $15 million dollars across 17 countries. Earlier in his career, Dave was a founding member of two start-ups that eventually become thriving public companies whose current revenues today exceed $300 million dollars. Dave lives in Delray Beach with his wife and daughter who constantly remind him that he knows very little about anything!

Articles by Dave Spector (29)

Stop Obsessing Over Fluffy Hotel Marketing Metrics

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.This week's Freebie:Hotel marketers are drowning in metrics. But very few actually make a tangible difference to your business (and your career).Page ...

5 Examples of Hotel Website Innovation

Online Travel Agencies (OTAs) like and Expedia are taking ever bigger bites out of hotel profits. As of last year, they captured 39% of the US online digital booking market. Phocuswright forecasts that trend to continue, reaching 41% of market share by 2020.But the ...

DOSM Checklist for 2019

How many are on your list?We spend all our time helping hotels and resorts with their marketing and that includes working with some very talented and successful DOSMs. During the course of our collaboration, a number of common traits have emerged among the most effective DOSMs ...

The Official Gift Guide for hotel marketers

Listen up, hotel owners and asset managers.Want to sleigh the holidays this year for your hotel marketing team?No holiday is complete without our annual Official Gift Guide for Hotel Marketersto keep the season bright.Just one heads up: This wish list is unlike any other.Don't ...