Author
Author

Melissa Lyons

Natural Search Manager

Lyons

Melissa Lyons graduated from the University of Central Florida with a Bachelor of Arts in Advertising and Public Relations, as well as a Minor in Business. She has been working in the world of online marketing since 2007. Currently, Melissa leads the natural search department at Vizergy, and oversees the natural search strategies of hundreds of Vizergy clients through a team of hands-on professional search analysts.

Insights by Melissa Lyons (4)

Five Important Hotel Related Takeaways from the BrightEdge Share 14 Marketing Conference

At Vizergy, we work closely with BrightEdge, a search marketing authority that offers an enterprise grade SEO platform. Our partnership is an essential component of our advanced SEO strategies. The analysis, tools and research they provide ensure our SEO services are as in depth and effective as possible.

What does the new Google Pigeon update mean for your hotel?

On Thursday, July 24 Google announced the "Pigeon" update (as named by the professionals at Search Engine Land). In this article written by Barry Schwartz, he states "Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.

Well hello there Panda 4.0, we’re happy to see you

Google recently announced the release of their latest update – Panda 4.0. While this search algorithm update may make some website owners a bit nervous, I see this as a reward for good behavior. Like past Google updates, Panda 4.

SEO for Hotels and Resorts, Now, and in 2014

For hotel and resort owners, it's normal to be concerned by the big updates announced by Google this year. Panda, Penguin, Hummingbird, Carousel… what's next? It can all get very confusing. You're pr.
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