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Author

Jeffrey Catrett

Academic Director at Institut Paul Bocuse

Jeffrey Catrett

Jeffrey Catrett is Academic Director at Institut Paul Bocuse in Lyon, France having previously served as Vice President of Academics at Ecole hôtelière de Lausanne, Academic Dean at Les Roches International School of Hotel Management in Bluche, Switzerland, and Dean of the School of Hospitality Management at Kendall College in Chicago. He turned his attention to academics after a ten year career in hotel operations with such companies as Omni International and Swissôtel. His professional experience in hospitality and hospitality education spans thirty-five years and four continents. He holds a BA from Middlebury College and an MMH from the Cornell University School of Hotel.

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Insights by Jeffrey Catrett (2)

Hospitality education – a third paradigm

As the hospitality industry enters the era of the experience economy, hospitality education finds itself facing a third major paradigm shift in order to meet the needs of today’s consumers, writes Jeffrey Catrett of the Institut Paul Bocuse in Lyon.

Is innovation here to stay?

The hotel industry is steeped in traditions that go back centuries, yet it finds itself as well at the forefront of fashion and trendy new ideas. In this tug-of-war between old values and new, which will win the day? Jeffrey Catrett, Academic Director at Institut Paul Bocuse in Lyon, believes innovation will win out, and to explain why, he looks at four engines that will continue to drive change in the years ahead.
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