Anne-Marie Auriault

Founder & Managing Director at Pimlico Asset Management, and Independent Board Member

Anne-Marie AuriaultAnne-Marie has extensive experience in the field of real estate in asset management, investment, and strategic advisory, as well as Capital Markets, across Switzerland, Europe, Africa, the Middle East, and the US. She is a member of the Hotel Asset Manager Association Europe (HAMA), the pre-eminent organisation of professionals responsible for proactively increasing asset values on behalf of hotel owners worldwide. She is also a member of the Swiss Women in Board Network (CSDA). Anne-Marie holds an MBA in International Hospitality Management from EHL, as well as an Advance Certificate in Hospitality Real Estate & Finance from ESSEC Business School.

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Insights by Anne-Marie Auriault (5)

Is the wolf scratching at the door? Lessons learned so far from the COVID era...

Our key learning in 2020 as hotel brokers was the value of being nimble, allowing us to pivot and refocus our resources very quickly. As a large part of the transactions market froze, we transitioned from a number of forward-sale deals with developers to working with hotel operators needing to free up capital from owned assets, particularly in the resort market.

In Step: Owners and Operators moving forward, together (or not)

There is no magic wand or a specific solution that fits all situations today. Regardless of the type of contractual relationship the parties should be communicating on a regular basis and working together to find the solutions that work for both parties if their relationship is to stand the test of time.

Why Asset Management is essential at Board level in a post-COVID world?

Today's COVID-19 is without precedent and requires us to adapt very quickly to ensure business sustainability. The impact on the hospitality industry has been severe and forcing the closure of many hotels and restaurants due to a lack of demand.

Strategy needs to be ON even when the world is OFF

The big question mark after the coronavirus crisis is, what will be the people's perception? In the short term, the customers and our employees will need to be reassured, with re-inforced hygiene control processes.

Whither hotel asset management?

Initially unorganized and rudimentary, it was not until the 1960s and 70s that the hospitality industry experienced significant change and growth. The spread of franchising, third-party management contracts, and legislation resulting in the birth of REITs presented a first milestone for asset management and triggered some of the players to redefine their strategies, business models and ownership structures, specializing in core competencies.