Christine Beuchert

Christine Beuchert oversees branding and marketing strategies for the company’s hotel and restaurant brands. Previously she served as corporate director of marketing, where she successfully led the company’s implementation of aggressive promotions and online distribution to increase hotel revenues during the economic downturn. Beuchert has held several other marketing and e-commerce positions since joining the company in 2004, overseeing design and development of nearly 40 websites and launching the Marcus Rewards loyalty program. Prior to joining Marcus Hotels & Resorts, Beuchert managed southern U.S. marketing for Funjet Vacations in Milwaukee and was involved in online distribution and web marketing for Trisept Solutions in Milwaukee. Beuchert is a founding member of both the Milwaukee New Media Business Council and the Milwaukee Interactive Marketing Association as well as a current member of TEMPO Milwaukee, the Hospitality Sales and Marketing Association International (HSMAI) and InterContinental Hotels Franchise Owners group. Beuchert also has been actively involved in several non-profit organizations including the American Cancer Society, Junior Achievement, United Way and the United Performing Arts Fund. Beuchert graduated with a master’s degree in e-business from the University of Wisconsin-Milwaukee and received a bachelor’s degree in economics from the University of Wisconsin-Madison.