Michaela Papenhoff

Building on over 20 years of hospitality experience, including front desk, reservations, sales development and public relations at international hotels chains, Michaela Papenhoff, h2c’s Managing Director, recognized the initial stage of electronic distribution early and the great potential of global marketing. In her function as Director of E- Distribution and E-Marketing at a leading European voluntary hotel chain with more than 200 member hotels, she implemented the company’s first central reservation system and was accountable for all properties’ revenues via electronic channels. Michaela founded h2c GmbH in 2001. The company is based in Germany and specializes in hospitality commerce, and supports hotel chains and individual properties, increasing their online sales. The International Executive MBA at the Rotterdam School of Management/Erasmus University strengthened her skills in marketing, finance, leadership development und change management. The beginning of her career started with a professional hospitality education program.