Sonja Woodman


Sonja heads up marketing at Triometric, a specialist in web-based services and application performance monitoring for the enterprise and online travel markets Responsible for developing and driving marketing programs that generate quality pipeline, nurture prospects through the sales cycle, and build customer loyalty. This includes executing marketing activities, events, campaigns and tactics, and ensuring they meet all scope, time, budget and quality expectations. Working closely with cross-functional services teams as well as external resources with the goal of delivering improved marketplace awareness and demand generation that contributes measurable ROI to the business.

Insights by Sonja Woodman (3)

Bonotel reaps growth rewards from agile move to the Cloud

Bonotel Exclusive Travel is the leading inbound tour operator in North America and a wholesale distributor of curated, exclusive luxury hotel rooms to a longstanding base of wholesale clients. The company provides seamless electronic distribution, with in-house expert marketing and distribution specialists, to thousands of international tour operators and travel agencies through the Bonotel booking platform.

The curious case of online travel – OTA consolidation, Metasearch explosion – Is there consumer choice?

There is much media interest in the consolidation taking place in the competitive online travel industry. The spectacle of bigger companies gobbling up smaller companies to become even bigger, can deliver fascinating analysis and proof points.

How using search intelligence and hotel data improve booking behaviour?

Today the travel supply chain has become highly fragmented, crowded and complex with suppliers of hotel rooms, airline seats, tour packages and cars existing alongside intermediaries. Many of these intermediaries exist to offer travel product suppliers another and sometimes faster route to the end consumers.