Author Bio

Bruce Swann

Customer Intelligence Solutions Manager at SAS

Bruce has more than 15 years of experience working with marketing and CRM technologies, including marketing automation, predictive analytics and marketing resource management, as well as interactive marketing disciplines like web analytics, social media, mobile marketing and email marketing. At SAS, Bruce works closely with prospects and customers in the hospitality industry, as well as sports and gaming, to help design the optimal customer intelligence platform based on current and future business requirements.

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