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Bärbel Pfeiffer

Text•Spot•On

Bärbel PfeifferBärbel Pfeiffer is a former hotel executive turned marketer who helps hotels create content that makes them stand out. She is the founder of Text Spot On a communications agency that assists hoteliers with creative marketing concepts that engage, generate leads and drive business. During her 20-year career in the industry, Bärbel worked for Hilton International, boutique hotels in Germany and Switzerland and hotel resorts in the Caribbean.

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Insights by Bärbel Pfeiffer (8)

What To Do When Your Hotel Rooms Aren’t Selling

Enter your favorite shop and look around. Why do you think it has become your favorite? Very probably, because besides offering good stuff, it's all set up for a great shopping experience. The signature products are presented in a way that grab your attention, the store surroundings let you feel comfortable and at ease, and making a purchase is a pleasant process.

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