Words are powerful tools. They attract or turn off. They bore or intrigue, and they trigger a wide range of emotions. Words can help you sell your hotel - and make you stand out. Especially in an industry where too many hotel websites are still full of platitudes and catchphrases.
When you promote your hotel, be honest. "Nobody is perfect" and admitting small weaknesses makes you instantly "human" and likeable. And that coming from a marketing professional! Crazy, I know. Of course, you want to make sure your hotel appears in the best light.
Why Nagging Hotel Guests Can Help You Make Your Hotel Stand Out (And No, Not In The Way YOU Think..)
If you're as passionate about hotels, as I am, you'll agree with me: Nothing beats the excitement of walking into a hotel lobby in the morning, wondering what challenges await you today, and what interesting people you’ll meet.
Enter your favorite shop and look around. Why do you think it has become your favorite? Very probably, because besides offering good stuff, it's all set up for a great shopping experience. The signature products are presented in a way that grab your attention, the store surroundings let you feel comfortable and at ease, and making a purchase is a pleasant process.
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn't experience this time and again: Having to accommodate guests that make it pretty difficult to be a gracious host.