Riko van Santen
Vice President Digital Strategy & Distribution at Kempinski Hotels
Riko is based at Kempinski's headquarters overseeing the Distribution, E-Commerce, Revenue Management, and Loyalty disciplines. In this position, he architects the strategic direction of the company's digital marketing, pricing and guest engagement initiatives. Prior to joining Kempinski, Riko oversaw 1,100 properties under 7 brands ranging from budget to high end luxury, as Vice President Distribution and E-Commerce at Louvre Hotels Group, a Starwood Capital company based in Paris, France. Riko began his career gaining front office and operational experience at the Hotel Okura, followed by revenue and digital marketing positions at Utell/Pegasus Solutions, NH Hoteles, and Golden Tulip Hotels. Riko constantly embraces the rise of technology deployment in the hospitality industry, translating technical advances into market growth. Riko graduated with an Honours degree in Hospitality Management from Middlesex University, London.