Author Bio

Tammy Farley

President & Co-Founder, The Rainmaker Group

Tammy Farley co-founded The Rainmaker Group in 1998. Rainmaker today is an industry-leading provider of proven revenue management and profit optimization systems to owners/operators in the hospitality, gaming/hospitality and multifamily housing industries. She devotes her time to increasing revenue and delivering greater profitability for clients. Tammy is a highly respected resource for innovative revenue management practices and project consulting. She has spearheaded successful revenue management implementations for nearly two decades and maintains close professional relationships with clients ranging from Omni Hotels and Resorts in the traditional hotel space to Caesars Entertainment in the gaming/hospitality industry. Tammy is a member of the HSMAI Americas Region Board of Directors and on the Board of Directors of Make-A-Wish® Georgia.

Articles by Tammy Farley (5)

Don't let the sun go down

With hotel room inventories increasing but opportunities to book groups in decline, hotels must become more competitive when it comes to maximizing their potential group revenues. To do this, as Tammy Farley of Rainmaker writes, they must be able to separate the wheat from the ...