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Tammy Farley

President & Co-Founder, The Rainmaker Group

Tammy Farley Yearbook

Tammy Farley co-founded The Rainmaker Group in 1998. Rainmaker today is an industry-leading provider of proven revenue management and profit optimization systems to owners/operators in the hospitality, gaming/hospitality and multifamily housing industries. She devotes her time to increasing revenue and delivering greater profitability for clients. Tammy is a highly respected resource for innovative revenue management practices and project consulting. She has spearheaded successful revenue management implementations for nearly two decades and maintains close professional relationships with clients ranging from Omni Hotels and Resorts in the traditional hotel space to Caesars Entertainment in the gaming/hospitality industry. Tammy is a member of the HSMAI Americas Region Board of Directors and on the Board of Directors of Make-A-Wish® Georgia.

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Insights by Tammy Farley (6)

Total profit optimization: Break free from the “room rut”

Two key segments are poised to drive a sea change in the way hotels operate: millennials and international travelers, writes Tammy Farley of The Rainmaker Group. Given their increasing importance to the hotel industry, and their potentially different profile as guests, hoteliers must understand how to assess the total value of each guest by factoring all revenue streams into their pricing decisions.

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