Sara O’Brien

Associate Director of Marketing at HeBS Digital

Sara  O’Brien

At HeBS Digital, Sara manages the development and execution of all HeBS Digital advertising, marketing and public relations. Starting with a position in client services, Sara has a solid understanding of hotelier’s business needs and objectives, including how to help them generate the highest ROIs from their most cost effective channel – their own website. Ms. O'Brien's professional experience includes over ten years of advertising marketing experience; prior to joining HeBS Digital she managed development, production and strategic direction for Weight Watchers and MasterCard accounts at McCann Erickson. Ms. O'Brien has a Master’s Degree in Global Marketing from Emerson College in Boston and a Bachelor’s Degree from University of Wisconsin – Eau Claire.

Insights by Sara O’Brien (3)

HeBS Digital and Google Discuss How Hoteliers Can Implement a “Direct is Better: 2016 Action Plan to Maximize Revenues and Lower Cost of Sale”

HeBS Digital hosted a session with Google at their NYC headquarters, placing the spotlight on ways hotel digital marketers can maximize revenues from the direct online channel. The two companies collaborated to provide valuable insights on the industry's latest innovations, tips on how to lower distribution costs, best utilize Google's newest products, and steal market share from the competition and the OTAs.

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is far out of the reach of any independent hotel.

Cyber Monday is Almost Here – Are Hoteliers Ready for the Largest Online Shopping Day of the Year?

Online shoppers spent $1.74 billion dollars on Cyber Monday last year, making it the largest online shopping day in history. This year Cyber Monday is on December 1, which is perfect to generate reve.