RJ Friedlander

CEO of ReviewPro

RJ  Friedlander

RJ Friedlander is the Founder & CEO of ReviewPro, the leading provider of Guest Intelligence solutions to 55,000 hotels worldwide. RJ has over 25 years’ experience in the internet and technology sector in Europe, the US, and Asia and spent 10 years at Grupo Planeta where he was the CEO of the group’s Digital Media Division. Widely recognized as an expert in hotel technology and online reputation management, he is a frequent speaker at key hotel industry events and is on the advisory board of Cornell University.

Insights by RJ Friedlander (9)

The keys to successfully positioning your hotel brand

ReviewPro’s RJ Friedlander asks one of the key questions in marketing: In a time when it seems like every other week another hotel brand launches, consolidates, or diversifies, how do you differentiate and maintain your brand image? He advocates paying close attention to a number of critical elements.

For Hotels, 2019 Is all About Real-time Guest Service

The hotel industry has always been a leader in customer service, but much like other businesses, it risks losing its edge if it doesn't keep up with changes in technology and consumer behavior.

What Really Drives Hotel Rankings on Google?

The world's leading search engine has recently launched a Google review collection widget in which ReviewPro and other vendors are partners. There has been some confusion in the market but Google confirms that all partners offer the same Google review collection capability to clients.

6 Guidelines for Managing Guest Conflict and Preventing Bad Online Reviews

Dealing with guest conflict is one the hardest things employees face in the service industry; if poorly managed, an on-property complaint can escalate to a bad online review and negative reviews can frighten prospective guests away and put a permanent scar on the reputation and revenue of your business.

4 myths related to guest feedback

Like many other hoteliers trying out new business practices, you may be unsure of how to earn the most ROI from your investment in Guest Intelligence solutions. ReviewPro has compiled the top four myths related to managing online and direct guest feedback.
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