Author
Author

Judy Hou

Managing Director of the Emirates Academy of Hospitality Management

Judy  Hou

Judy Hou is the Managing Director of the Emirates Academy of Hospitality Management. With joint American and Taiwanese nationality, Judy has over 20 years’ experience at some of the finest brands in international hospitality and higher education organisations in the USA, Asia and Europe. On the hotel side Judy worked with Swissôtel, Park Hyatt and Mandarin Oriental; and on the education side with Ecole hôtelière de Lausanne in Switzerland, the School of Hotel & Tourism Management at the Hotel Polytechnic University in Hong Kong and Les Roches Jin Jiang International Hotel Management College in Shanghai, part of Laureate International Universities network. Her most recent position was the CEO of the Glion Institute of Higher Education in Switzerland. Fluent in English and Mandarin, Judy graduated from Columbia University in New York, has a master’s degree in Business Hospitality Administration from Ecole hôtelière de Lausanne and is currently working towards a doctorate in Business Administration from Walden University. Her publications have included works on digital marketing, brand loyalty and ‘Gen Y’ in leading hospitality and management journals. As well as being an in-demand speaker and lecturer on hospitality management, she has also sat on editorial, advisory and management boards of a number of institutions in the sector.

Insights by Judy Hou (2)

Bespoke Customer Experience is Reaching the Luxury Industry | Judy Hou

Early in 2013, Mercedes announced a re-focus of its marketing and sales operations to improve customer experience by monitoring the entire customer journey across departments. This included the launch of new 'Mercedes me' stores across the world to welcome customers and host events to showcase the brand in a more experiential way.

Hospitality Reaching Luxury Retail and Finance Industries

According to Deloitte's 2014 luxury goods report, the world's top 75 luxury brands accounted for US$171.8 billion of aggregate net sales in 2012 and a compound annual growth rate of 14.3 percent (2010–2012).
Advertisements