Fig Cakar

Managing Director - the Americas, SiteMinder

Fig CakarFrom entry level to being appointed as director of sales at Turtle Beach Resort on Australia's famous Gold Coast, Fig Cakar has risen through the ranks with an intimate understanding of a hotelier’s true challenges and needs. Following his over decade-long career working at hotels, Fig went on to successfully lead large international expansions of leading forces within the wholesaler and OTA space, beginning in 2003 when he secured the role of Contracts Manager for GTA’s Turkey and Caribbean markets. Fig established key markets for GTA – including Barbados, Jamaica, Bahamas, St Lucia and Antigua – before then setting up an Australian office for Destinations of the World as General Manager Australia. Fig then went on to become Director of Sales & Distribution at Rydges Hotels and Resorts prior to spending five years with Agoda, where he served initially as Senior Market Manager and then Director - North America, setting up both the company’s Sydney and New York offices. Today Fig is responsible for developing, managing and optimizing the day-to-day operations of SiteMinder’s Americas headquarters in Dallas while ensuring the ongoing, successful adoption of the company’s technology solutions across the Americas. He has a Diploma in Hospitality Management from the Australian College of Travel and Hospitality.

More about Fig Cakar

Insights by Fig Cakar (6)

Optimizing your online channels: 9 proven ways to make OTAs work for you

Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. And, while I (or anyone else) could never profess to understand the complete math behind hotel rankings on OTAs, it should come as no surprise that hotels that generate larger revenue for OTAs will almost always earn themselves a higher spot.

5 important US hotel and travel trends with the power to shape 2016

The beginning of a calendar year is always a great time for reflection and assessing your hotel's success and achievements. It's the ideal time to set goals and plan your hotel's business and promotional activity for the next 12 months.

State Of The Nation: Why Independent Hotels In The Us Need To Invest In Smarter Hotel Management Technology | Fig Cakar

If we know one thing about the US, it's that there are good reasons for its 'land of opportunity' association. And the independent hotel industry is no exception, with an enormous market set to grow still further, according to a new wide- ranging report.

Last-minute Bookings: How Your Hotel Can Run At 100% Occupancy

The growth in last-minute bookings offers an opportunity for hotels to shift their stressed inventory – to sell those very final rooms and maximise bookings – but only if they have the right systems in place.

Who are the six new tribes of travellers that could shape our industry’s future?

When we think about future potential customers it tends to be those coming from markets that are opening up – China, India, Latin America… And, the way we think of these customers is in terms of what their preferences, travel patterns and behaviours are through the trip cycle and, crucially, how much they spend.
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