Lorraine Sileo

Senior Vice President, Research and Business Operations at Phocuswright

Lorraine  Sileo

Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.

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Insights by Lorraine Sileo (4)

Online Travel Agents: Winners in a hyper-dynamic marketplace

Few would deny that OTAs have become a force to be reckoned with within the travel distribution landscape. From humble beginnings, two companies, The Priceline Group and Expedia Inc., have grown to become the acknowledged global giants of the travel distribution space through a combination of organic growth and a series of mergers and strategically timed acquisitions.

Can European OTAs Survive the Big Squeeze?

A flurry of activity is reshaping the travel landscape one online travel agency (OTA) at a time. The long predicted "age of consolidation" is finally upon us. More and more local and regional players are dropping out, succumbing to the pressures of competing in a tech-charged global environment.