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John Smallwood

CEO | Travel Outlook

John SmallwoodJohn Smallwood, President and Chief Executive Officer: I oversee day-to-day activities of a growing company dedicated to helping independent hotels and hospitality businesses increase top line revenues and provide better communication with its guests. I created the Travel Outlook concept in 2006, after more than twenty years' experience in hospitality management. I have owned, managed, or developed a dozen hotel properties.

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Insights by John Smallwood (25)

Remaining Relevant in the Age of Airbnb

Noted Harvard Business professor Theodore Levitt once said that "People don't want a quarter-inch drill. They want quarter-inch holes." This expression gets to the heart of marketing and the desire not just to sell but to gain and foster a customer.

Hotel Agents Can Increase Reviews and Revenue

While brand hotels receive more sales than independent properties, the gap is shrinking; according to a study at UCLA Anderson School of Management, revenue chains generate over independent hotels has shrunk from 32% in 2000 to 19% in 2015.

Adding the Personal Touch in an Age of Digital Communications Goes a Long Way

There's no replacing the personal touch in hospitality, in an age when chatbots and messaging platforms are speeding up communication, the importance of slowing down to talk with guests is more important than ever.

Promoting local experiences might lead to more direct bookings

For many people, going on vacation has become about far more than finding a hotel with the best facilities, rooms and amenities. Increasingly, travelers are prioritizing authentic experiences and local encounters in the destination they visit.

OTAs Are Marketing Directly to Your Guests - And So Should You

If you have 60 seconds, I have 300 words that might help at the NOI line. In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured.
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