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John Smallwood

CEO | Travel Outlook

John SmallwoodJohn Smallwood, President and Chief Executive Officer: I oversee day-to-day activities of a growing company dedicated to helping independent hotels and hospitality businesses increase top line revenues and provide better communication with its guests. I created the Travel Outlook concept in 2006, after more than twenty years' experience in hospitality management. I have owned, managed, or developed a dozen hotel properties.

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Insights by John Smallwood (25)

Remaining Relevant in the Age of Airbnb

Noted Harvard Business professor Theodore Levitt once said that "People don't want a quarter-inch drill. They want quarter-inch holes." This expression gets to the heart of marketing and the desire not just to sell but to gain and foster a customer.

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