John Fareed

John Fareed, MSc ISHC CHME is an internationally recognized authority in the field of hospitality marketing. He has spoken on the topic at industry events in Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, and across the US, Canada and Caribbean. He has appeared as an expert on national television programs including ABC News, CNN and Fox News Network, in publications such as the New York Times, USA Today, and the Wall Street Journal, and has had articles published in numerous trade journals.

Fareed holds two postgraduates including a Master of Science degree from the Dublin Institute of Technology’s School of Hospitality Management and Tourism in Dublin, Ireland—where he is currently pursuing a PhD—as well as professional designations from the Hospitality Sales and Marketing Association International [HSMAI] and the prestigious International Society of Hospitality Consultants [ISHC]. HSMAI recognized Fareed as one of the “Top 25 Extraordinary Minds in Sales and Marketing”, and he currently serves on the Board of Directors for ISHC and as Chairman of the Board of Trustees for HSMAI’s International Foundation.

Fareed is a frequent lecturer at some of the world’s best hotel schools including the Institut de Management Hôtelier International at the École Supérieure des Sciences Economíques et Commerciales, one of Europe’s preeminent business schools, in Paris, France.

Over the past nineteen years, Fareed’s consulting clients have included Fortune 500 companies, brands, lenders, developers, REIT’s, management companies, investors, owners, attorneys, and insurers.

A published author, his new personal branding book, "From Invisible To Icon—How To Become An Expert In Your Industry," is available via Amazon, Barnes & Noble, or your favorite bookseller.