Babs Harrison

Managing director of Phoenix based Babs Harrison and Partners

Babs  Harrison

Babs Harrison is managing director of Phoenix based Babs Harrison and Partners, a boutique public relations/marketing consultancy for select luxury resorts, hotels, and spas. Harrison has 25 years of experience in hospitality and has worked with leading brands in the US and internationally .

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Insights by Babs Harrison (76)

5 Steps on the Path to Reopening This Month

You can feel the energy. More of us are getting eager to travel and here's the deal: Smart money says much of the first round of travel will be local and primarily via car.Public transit (planes, trains, and subways) are a no go for many of the wary right now.

What is your take on the coronavirus and its impact on our industry?

We have experienced a variety of natural disasters and multiple contagions in the past and each time we rebound to previous levels of social and business behaviors — the question is though — how long will it take for a complete recovery?At the time of writing, it appears as though the rate of growth of this virus has slowed down for the first time in China, where it is believed the virus originated.

Managing the Hotel Influencer... 2020 Style

Five years ago nobody in hospitality had heard of influencers and now in 2020, the first question that gets asked by many hotel and resort marketers is how do we work with influencers. And they add that this year they see a much greater share of their time and budget going into influencer marketing.

Cutting Through the PR Chaos (Beware the Shiny Objects)

Talking with fellow travel PR professionals and hospitality industry executives I am increasingly reminded of the scene in the Odyssey where the Sirens shout out temptations to Odysseus and his crew and it is only because he has plugged the ears of the crew and lashed himself to the mast to make himself resist the temptations of the Sirens that he is able to safely sail past them and to continue his journey.

Winning at Wellness in 2019: Five Rules for Succeeding

Wellness is the word in today's hospitality as experts throw around immense numbers - the market size is said to be over $4 trillion! - and so in 2019 there is a stampede into wellness that is unlike anything we have seen before.
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