Babs Harrison

Managing director of Phoenix based Babs Harrison and Partners

Babs  Harrison

Babs Harrison is managing director of Phoenix based Babs Harrison and Partners, a boutique public relations/marketing consultancy for select luxury resorts, hotels, and spas. Harrison has 25 years of experience in hospitality and has worked with leading brands in the US and internationally .

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Insights by Babs Harrison (73)

Cutting Through the PR Chaos (Beware the Shiny Objects)

Talking with fellow travel PR professionals and hospitality industry executives I am increasingly reminded of the scene in the Odyssey where the Sirens shout out temptations to Odysseus and his crew and it is only because he has plugged the ears of the crew and lashed himself to the mast to make himself resist the temptations of the Sirens that he is able to safely sail past them and to continue his journey.

The Definition of Luxury in 2019

A recent story in Travel Weekly hits us, hard, with two truths: the old definition of luxury is obsolete (plush sheets and ornate chandeliers alone don't cut it) but a new definition has rapidly taken hold and it spells a new reality for travel providers and marketers.

Spa 2.0

Face a stark reality: many resort and hotel spas disappoint management and owners alike when it comes to guest usage and the resulting profits. Word of advice: it will only get worse for those pursuing a rigid spa menu of services and activities.

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