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Maria Cricchiola

Director of Brand Communications & PR at SiteMinder

Maria CricchiolaMaria Cricchiola is an experienced journalist and former magazine sub-editor who has worked across all facets of communications for 15 years. Maria is passionate about storytelling and a firm believer in its power to influence. Today, she is Director of Brand Communications & PR at SiteMinder, the global hotel industry's leading guest acquisition platform, which generates in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year.

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How future mobile device usage can give your hotel a competitive advantage

Technology is a disruptive force in every industry, and hospitality is no different. Organisations that aren't actively making use of technology trends will find themselves increasingly struggling to compete as their competitors capitalise on the advantages that technology offer, and new, more innovative players enter the space making technology core to the experience.
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