Dai Williams

Chief Growth Officer, SiteMinder

Dai WilliamsDai Williams is the chief growth officer at SiteMinder, the global hotel industry’s leading guest acquisition platform, where he is responsible for the growth and diversification of the disruptive Software-as-a-Service model that placed SiteMinder among technology pioneers. As well as SiteMinder’s entry into new markets, Dai oversees new revenue streams that leverage the US$35 billion (AU$53 billion) worth of hotel bookings that flow through SiteMinder’s platform, and a partner network that generates in excess of 100 million reservations annually for SiteMinder’s 35,000 hotel customers around the world. Prior, Dai filled several key roles that spurred SiteMinder’s growth from its earliest days. After establishing SiteMinder’s first overseas office, in London, he led the global sales organisation, and led the expansion of the company’s EMEA operation as managing director for the booming region.
Insights by Dai Williams (4)

The Death of Yesterday’s PMS: Embracing the New Normal

PMSs remain at the core of a hotel's technology ecosystem. As we see among hoteliers, however, there is a two-speed economy that exists among the world's PMS providers which will determine the relevance and sustainability of every PMS in the long-term.

Hotel Marketing Strategy: Why mobile micro-moments and dayparting are the trends to watch in 2017

As 2016 draws to a close, there has been one movement that has arguably surpassed them all during the last 12 months – mobile. There are more than 128 million Google search results for 'mobile hotel bookings', and guests are increasingly shifting to smaller screens.

Independent hotels in Europe must adapt to attract new guests in 2016

The relative stagnation of the sector is particularly troublesome when compared to hotel chains, which the report says are growing three times faster than independents. The independent share of the hotel market is expected to fall from 58% in 2013 to 56% in 2017.

Is your hotel’s productivity crisis damaging your bottom line?

A severe skills shortage, a "revolving door" employment culture, and a lack of clear pathways for staff are among the causes of a productivity crisis costing the hospitality and tourism industry billions of pounds a year and damaging bottom lines throughout the sector.