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Author Bio

Sarah Harkness

Screen Pilot

Strong creative thinker with over 6 years of marketing experience in a number of fields with an impeccable record of achieving measurable results through content management and storytelling, SEM, brand management, email marketing, graphic design, public relations, and social media campaigns. Expertise in luxury and travel markets as well as international business.

Articles by Sarah Harkness (6)

Is Unadvertising The New Advertising For Hotels?

Hotel advertising has continuously evolved from glossy print ads, to digital display ads - filled with typical beach scenes and smiling hotel guests, to social media ads centered around user-generated content. Yet consumers, still annoyed by irrelevant ad content, remain nonplussed ...

Brand Promise: Make It, Keep It, Reap Rewards

Reputation is something that holds a lot of weight in the world of business. According to a new report released by Deloitte examining "brand promise", it might actually mean a lot more than originally thought. The idea of brand promise is a concept that many travelers find immensely ...

Google Right Side Ppc Ads Left Behind

Today marks the official roll-out of a significant and compelling change in the Google search engine result page (SERP). The search engine will no longer display ads on the right hand side of the SERP. Instead, the number of ads displayed above the fold will decrease from ten ...

Capitalizing On Micro-moments In Travel

If you have walked down the street, rode a bus or sat at a table in a restaurant recently, then you have noticed that everyone has their heads down, focused more on their phones than their surroundings. Anytime someone has a spare moment, they check their phones, look at their ...

The Secret To Great Hotel Reviews

Reputation is everything in business, and never has your most valuable asset been more fragile than in the age of the Internet. Will Rogers was before his time when he said, "It takes a lifetime to build a good reputation, but you can lose it in a minute." He had no idea how ...

Airbnb Vs. The Hotel: A Mountain Out Of A Molehill?

or label it a different business -- do so at their own peril.Moving forward, it is imperative that hotels are proactive in their response instead of adjusting once it is too late. The sharing economy isn't the only game in town, and frankly, it never will be. Copying other revenue ...