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Tara Scully

Account Manager at Net Affinity

Tara Scully

Tara Scully is an Account Manager at Net Affinity. She is a graduate of Dublin Institute of Technology - International Hospitality Management. In her role at Net Affinity, Tara works with a variety of hotels across Ireland to ensure that their direct booking channel is centre in their revenue strategy and as account manager is an integral part of the design process for clients. As a member of the Conversion Team with a keen interest in design, Tara brings a genuine and wholehearted passion to her work at Net Affinity.

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Insights by Tara Scully (2)

5 Ways to Improve Your Hotel’s Special Offers – Right Now!

As a hotelier, your goal is to sell rooms. You want people to book your special offers, and you want a lot of people to book. There are a lot of new techniques and fancy tools out there to help you do that, especially as data and personalisation become more important.

7 Conversion-Optimising Principles of Website Design: Hotel Edition

Here's the bottom line for your direct conversions: hotels make more money when guests book directly. When they go through an OTA, commission percentages usually vary from 15-25%, and you lose that money.
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