Executive Director, Iconic Luxury Hotels- International & Head of Talent Development, L+R Hotels
Petra Deuter holds two roles. She is the Executive Director for Iconic Luxury Hotels – International and Head of Talent Development for L+R Hotels.She is responsible for developing the Iconic Luxury Hotels international brand positioning and operational and commercial structures, with a mission to growing its portfolio. Petra is instrumental in driving the development and international expansion plans for L+R Hotels.Petra also leads the career development approaches for L+R Hotels and is our internal and external ambassador for all programmes, overseeing their creation and implementation, fostering employer branding, development opportunities and succession planning. Petra Deuter joined L+R Hotels in 2017 as Director of Operations. For over 2.5 years she asset managed and oversaw performance for various 4 and 5 star properties in Europe, both directly managed or operated by third party international groups. She led properties operationally, implemented changes and engaged in joint venture and brand partner relationships management.She has over 20 years’ experience in global leadership roles, in airline, hotel and asset management sectors across Europe and the Americas. Petra has worked as a Managing Director for Lufthansa Airlines and as Vice President Global Sales, Distribution & Marketing for Accor Hotels, with other executive roles for hotel brands, private equity firms and consultancies.Petra is German/American and speaks fluent English, German and Spanish. She holds a BA in International Business from DePaul University in Chicago and is volunteer mentor at the Cherie Blair Foundation for women based in the UK.