Author
Author

Petra Deuter

Executive Director, Iconic Luxury Hotels- International & Head of Talent Development, L+R Hotels

Petra Deuter

Petra Deuter holds two roles. She is the Executive Director for Iconic Luxury Hotels – International and Head of Talent Development for L+R Hotels.She is responsible for developing the Iconic Luxury Hotels international brand positioning and operational and commercial structures, with a mission to growing its portfolio. Petra is instrumental in driving the development and international expansion plans for L+R Hotels.Petra also leads the career development approaches for L+R Hotels and is our internal and external ambassador for all programmes, overseeing their creation and implementation, fostering employer branding, development opportunities and succession planning. Petra Deuter joined L+R Hotels in 2017 as Director of Operations. For over 2.5 years she asset managed and oversaw performance for various 4 and 5 star properties in Europe, both directly managed or operated by third party international groups. She led properties operationally, implemented changes and engaged in joint venture and brand partner relationships management.She has over 20 years’ experience in global leadership roles, in airline, hotel and asset management sectors across Europe and the Americas. Petra has worked as a Managing Director for Lufthansa Airlines and as Vice President Global Sales, Distribution & Marketing for Accor Hotels, with other executive roles for hotel brands, private equity firms and consultancies.Petra is German/American and speaks fluent English, German and Spanish. She holds a BA in International Business from DePaul University in Chicago and is volunteer mentor at the Cherie Blair Foundation for women based in the UK.

Insights by Petra Deuter (2)

How COVID-19 Can Stimulate Healthier Hospitality Leadership

Much has already been written about how travel and tourism will be irrevocably changed by the coronavirus pandemic. Optimists and realists alike are focusing on more environmentally friendly ways of reaching our chosen destinations, more sensitive ways of considering local culture and more sustainable, ethical methods of sharing and distributing the financial benefits of tourism.

Why The Hospitality And Travel Industry Has Finally Warmed To Short-term / Interim Management Too

The last few years have seen a significant change of outlook within the hospitality, travel and tourism industry. Theres a new solution attracting enthusiastic support from businesses looking to progress: outsourcing to short-term, interim management.
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