Mike Ford

Founder and Managing Director, SiteMinder

Mike Ford NewEven as organisations speak of innovation and efficiency as tired catch phrases, few can boast leadership in speed-to-market quite like Mike Ford. The seasoned IT executive found SiteMinder from his home in 2006 and has since pushed the business to the forefront of hotel guest acquisition technology, generating in excess of 100 million reservations worth over US$35 billion in revenue for 35,000 hotels each year. Today Mike is managing director and executive chairman of the Board at SiteMinder, which ranks among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are.
Insights by Mike Ford (7)

A Two-Speed World Eager To Bring In The New Year

For the first time since mid-March, SiteMinder's World Hotel Index showed that hotel bookings globally rose to above 55% of 2019 levels on 6 September, and then dropped back to 54.7% just three days later to mark the tenth week that hotel bookings have remained in the plateaued (second) stage of global recovery.

The Growing Divide Between Urban Areas And Regional Towns

It's been five months since COVID-19 became a reality for most of us. In that time, we've seen hotel bookings in the World Hotel Index drop to below 9% YoY globally, and then show an encouraging and sustained recovery to surpass 54% YoY in July.

Should hoteliers develop in-house or outsource IT applications and solutions?

I am a firm believer that hoteliers should stay focused on their core competencies to prosper in today's complex, hyper-dynamic environment. Unfortunately, technology is not and has never been one of hotelier's core competencies.

Is Hotel Technology Lagging Behind other industries?

The hospitality industry is definitely lagging behind other industries when it comes to technology. The check-in and check-out process for example has not fundamentally changed since, well .

The Changing Face of Hotel Tech

We work in an exciting industry. Each day brings something new in the world of online hospitality and, last week, it was AccorHotels' acquisition of Availpro. It's a well-deserved outcome for the Availpro team, which has created a substantial business serving a meaningful segment of the French hospitality market.
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