Author
Author

Mike Ford

Founder and Managing Director, SiteMinder

Mike Ford NewEven as organisations speak of innovation and efficiency as tired catch phrases, few can boast leadership in speed-to-market quite like Mike Ford. The seasoned IT executive found SiteMinder from his home in 2006 and has since pushed the business to the forefront of hotel guest acquisition technology, generating in excess of 100 million reservations worth over US$35 billion in revenue for 35,000 hotels each year. Today Mike is managing director and executive chairman of the Board at SiteMinder, which ranks among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are.
Insights by Mike Ford (5)

Should hoteliers develop in-house or outsource IT applications and solutions?

I am a firm believer that hoteliers should stay focused on their core competencies to prosper in today's complex, hyper-dynamic environment. Unfortunately, technology is not and has never been one of hotelier's core competencies.

Is Hotel Technology Lagging Behind other industries?

The hospitality industry is definitely lagging behind other industries when it comes to technology. The check-in and check-out process for example has not fundamentally changed since, well .

The Changing Face of Hotel Tech

We work in an exciting industry. Each day brings something new in the world of online hospitality and, last week, it was AccorHotels' acquisition of Availpro. It's a well-deserved outcome for the Availpro team, which has created a substantial business serving a meaningful segment of the French hospitality market.

Can hoteliers ever really give distribution and online marketing the urgent attention they need?

Managed guest relationships, integrated technology systems, and improved data collection and security are the three most critical needs of hoteliers when it comes to distribution and online marketing.

Hoteliers, Your New Website Is Waiting – But Do You Build Or Buy?

This is an excerpt taken from SiteMinder's Blog. View the full article here. We live in exciting times. I believe we will look back on this period as the age of technological entrepreneurship. Technology is allowing entrepreneurs to both invent new experiences and to challenge the way we are used to doing things by reimagining them.
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