Author Bio

Meng-Mei (Maggie) Chen

Assistant Professor at Ecole hôtelière de Lausanne

Meng-Mei Chen (Ph.D., University of Surrey) is an Assistant Professor of Marketing at Ecole hotelière de Lausanne, Switzerland. Her research includes hotel channel management, distribution channel marketing, customer decision making process, and consumer behavior. Recently, she completed a Swiss governmental agency research project which focuses on optimizing channel management for SME hotels in Switzerland.

Articles by Meng-Mei (Maggie) Chen (4)