Bob Rauch

President of RAR Hospitality

Bob RauchBob serves as CEO and President of RAR Hospitality. He is an internationally recognized hotelier with over 40 years of hospitality-related management experience. Recognized by his “hotel guru,” moniker, Bob shares insights and industry trends at He has held nearly every position in the hotel business including General Manager of full-service four Diamond hotels for Hilton and Embassy Suites. His education includes a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University. He is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and locally (San Diego and Phoenix) and is editorial advisor and board member for CCR-Magazine and Destination Elite. Bob has been directly involved in developing several hotels including the Del Mar Marriott, Hilton Hotel Gaslamp Plaza, Hilton Garden Inn Carlsbad, Hilton Hotel Santa Clara and several Marriott resort hotels. In addition to being the “Hotel Guru” he publishes Hospitality Innsights, an electronic newsletter and is a Faculty Associate at Arizona State University where he teaches Hospitality Entrepreneurship.
Insights by Bob Rauch (31)

Turn 2020 Profit Losses Into 2021 Wins For The Hotel Industry

Q1 of 2021 is not going to be profitable, fun or exciting for us in the hotel industry. The goods news is Q2 will come up quickly and having been through six recessions in hospitality, all the signs of a recovery are finally here.

Vision 2050 – 2nd Edition: The Recovery Year

The final U.S. lodging industry numbers for 2020 came out and RevPAR literally finished at half of where it finished in 2019—that's right, half! Occupancy was 66.1% at $131.17 average rate and RevPAR of $86.

Vision 2050 – Hotel Recovery From COVID-19

The next 30 years begins with COVID-19 recovery. What does that look like? We pick up the pieces that were cracked, torn apart and ravished one by one. We will review demand, those elusive customers who are either mandated to stay at home, are afraid to travel or were planning to attend an event that was postponed or cancelled.

Top Ten Trends in Hospitality 2021

Today's hotel business models look entirely different from their predecessors. COVID-19 is just one earthquake that has jolted the landscape this year. The hotel industry must evolve and reinvent itself to exploit the opportunities and cope with the challenges it faces.

2021 hotel trends and concepts in ‘a new normal’

The hospitality industry has endured tremendous shifts and disruptions over the past year, forcing businesses to rapidly implement innovative trends that will reshape the future of hospitality.
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