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Author Bio

Kelly Robb

Sr. Director of Marketing and Growth at Revinate

Kelly is the Sr. Director of Marketing and Growth at Revinate. Headquartered in San Francisco, Revinate's user-friendly software platform, custom-designed for the unique needs of the hospitality industry, helps hotels dramatically improve their guest marketing efforts. Kelly began her career at global management consulting firm McKinsey & Company for 6 years. Prior to joining Revinate, Kelly was a corporate strategy and business leader at eBay Inc.

Articles by Kelly Robb (8)

Hotel Loyalty Is Dead...Or Is It?

Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well... not dead, but rapidly evolving, with points and redemption models failing to impress the modern traveler. After nearly two years of healthy debate with numerous hoteliers ...

Next Gen Hotel Revenue Management

The practice of hotel revenue management is constantly evolving. As the space moves towards automation and more intelligent, dynamic pricing, many revenue managers that I speak with are looking for new ways to optimize revenue growth and profitability. However, achieving a consolidated ...

Hotel Loyalty is Dead

Did I get your attention? Guest loyalty as a concept is not dead, but it is rapidly evolving. Points and redemption-based models are antiquated and failing to impress the modern traveler. Instead, hotels are more likely to have success building loyalty with today's guests with ...