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Kelly Robb

Sr. Director of Marketing and Growth at Revinate

Kelly Robb

Kelly is the Sr. Director of Marketing and Growth at Revinate. Headquartered in San Francisco, Revinate's user-friendly software platform, custom-designed for the unique needs of the hospitality industry, helps hotels dramatically improve their guest marketing efforts. Kelly began her career at global management consulting firm McKinsey & Company for 6 years. Prior to joining Revinate, Kelly was a corporate strategy and business leader at eBay Inc.

More about Kelly Robb

Insights by Kelly Robb (8)

Revinate’s Exclusive Interview With Industry Insider, Del Ross

To kick off 2018, Revinate's Chief Product Officer, Dan Hang, sits down with industry insider Del Ross for a fresh perspective on the state of hospitality. With over 17 years in the industry, Del has been a great advisor to Revinate throughout the past year.

Hotel Loyalty Is Dead…Or Is It?

Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well… not dead, but rapidly evolving, with points and redemption models failing to impress the modern traveler.

Strategies for winning the direct booking wars

It's been a busy year on the "book direct" front. Hotels of all sizes are facing off against established and emerging online travel agencies (OTAs) and meta sites. At the same time, lines are blurring, with OTAs continuing to expand their business services for hotels and the industry moving towards 'meta metasearch' (for another post).

Unique Challenges and Opportunities for Independent Hotels

It's an exciting time for independent hotels. While they face more competitive pressure than they ever have, independents now have a wealth of technology solutions and analytics at their fingertips, if they're willing to invest strategically.

Next Gen Hotel Revenue Management

The practice of hotel revenue management is constantly evolving. As the space moves towards automation and more intelligent, dynamic pricing, many revenue managers that I speak with are looking for new ways to optimize revenue growth and profitability.
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