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Hollie Faulkner

Head of Marketing at Net Affinity

Hollie Faulkner

As a graduate of DIT with an honours degree in Tourism Marketing, Hollie previously worked in a marketing role with Carlton Hotels and with a government tourism body. Hollie has been the Head of Marketing at Net Affinity for 4 years and her main duties are to manage, motivate and develop a growing team of digital marketing specialists. Hollie strives to provide an award winning marketing team and service for Net Affinity clients and is a key decision maker in terms of the company strategy & direction. She was part of Phocuswright’s '35 Under 35' in the Phocuswright Young Leaders Summit 2015, and, like many members of our team, loves The Great British Bake Off.

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Insights by Hollie Faulkner (2)

The 8 Biggest Reasons the Search Landscape is Shifting for Hotels

As many hotels have noticed over the last 12 months, the landscape of hotel traffic is changing. In a time when digital activity is increasing, online bookings are growing and many hotels are becoming more sophisticated in their approach to digital channels, a drop in traffic from any channel may come as a surprise.

The 10 point check list to a successful Digital Marketing Campaign - For Hotels

If you're reading this, you may be planning a January sale and thinking, "How will this help me?" Well, to sum it up before we dive in, today you'll learn how to plan, launch and track a marketing campaign for your hotel.
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