Author
Author

Lisa Israelovitch

CEO and co-Founder of Umapped

Lisa Israelovitch

Lisa Israelovitch is a visionary entrepreneur with a love for travel and growing businesses that solve big problems. As the CEO and co-Founder of Umapped. Lisa brings over a decade of experience in the hospitality and real estate industry, ranging from large public companies to building start-ups from a promising idea into a million-dollar success story.

More about Lisa Israelovitch

Insights by Lisa Israelovitch (3)

Collaborative Itinerary Management Unlocks Traveler Engagement and New Revenue

Traveler engagement is no longer a series of one-off transactions—it's an ongoing dialogue and experience. Consumers today want to interact virtually with products and brands in multiple ways. Social media content and conversations with friends and influencers is one of the first places people go for travel planning.

[Infographic] Small Screens, Big Opportunities for Travel Brands in 2017

Mobile has weaved itself into almost everything we do, so it makes sense that everyone is using mobile while traveling. Technology is changing more quickly than in perhaps any other time in history, and those travel brands and professionals that fail to innovate and adapt risk losing out to the competition, decreased profits or even worse, extinction.

Travel Companies Can Improve Revenues by Engaging Travelers on the Right Channels

Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The role of marketing has transitioned from an expense to an accountable revenue driver that is no longer just a data point on a report or a vehicle to fill the sales pipeline.
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