Author
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Alex Sogno

CEO - Senior Hotel Asset Manager at Global Asset Solutions

Alex Sogno

Mr. Sogno began his career in New York City after graduating with honors at Ecole Hôtelière de Lausanne, Switzerland. He joined HVS International New York, and he established a new venture at the Cushman & Wakefield headquarters in Manhattan.

In 2005, Mr. Sogno began working for Kingdom Hotel Investments (KHI), founded by HRH Prince Al-Walid bin Talal bin Abdul Aziz Al Saud member of the Saudi Royal family, and asset managed various hotels including Four Seasons, Fairmont, Raffles, Mövenpick, and Swissotel. He also participated to the Initial Public Offering (IPO) of KHI at the London Stock Exchange as well as the Dubai International Financial Exchange.

Mr. Sogno is also the co-writer of the ‘Hotel Asset Management' textbook published by the Hospitality Asset Managers Association (HAMA), the American Hotel & Lodging Education Institute, and the University of Denver. He is the Founder of the Hospitality Asset Managers Association Asia Pacific (HAMA AP) and Middle East Africa (HAMA MEA).

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Insights by Alex Sogno (23)

Hotel Operators: Various Approaches To Security And Cleaning Protocols

Globally, hospitality companies industries are hopping on the cleaning, safety and security certification bandwagon. The Coronavirus is forcing professionals to embrace changes, even if they are not how we pictured our industry to be.

Hotel Rate Trends Summer 2020: London & Paris

Global Asset Solutions and Origin World Labs present a study for hoteliers, revenue managers and owners with key market trends by region for Summer 2020. As hotels begin to re-open, revenue managers need to decide their pricing and rate strategy.

Re-Negotiating Your Management Agreement: The Owner’s Perspective

COVID-19 introduced the hotel industry to a lot of uncertainties for the future. It also revealed several weak spots and high-risk areas within hotel management agreements (HMA's). As these weaknesses become more evident, it is important to decide which points to focus on, how they can be adapted moving forward, and how each party can make the necessary adjustments to help each other out.

22 Best Practices For Your Wellness And Spa Department During And Post-COVID-19

Sooner or later, COVID-19 will be a thing of the past. However, as the crisis will pass, many things will have changed. New ways of working, new consumption patterns, a new way of interacting with people, and most certainly, cleanliness standards as new ways of measuring the attractiveness of hotels will become the norm.

Top Considerations for Hotel Balance Sheets Amidst COVID-19 and Beyond

Balance Sheets deserve more attention and are an often-overlooked financial statement. While it is the Operator's responsibility to ensure accuracy, the simple fact that it isn't tied to management fees means there is often little effort going into keeping it accurate.
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