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Josephine Wawira

Consultant at Jumia Travel

Josephine Wawira

Josephine Wawira is a Consultant in Communications and Public Relations, with over 6 years of progressive writing and broadcast experience. Currently a writer for Jumia Travel, Africa's leading online hotel booking portal, focusing in the areas of travel and tourism as relates to Africa.

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Insights by Josephine Wawira (104)

Hospitality Industry, a leading employer in Kenya

A grim picture has recently been presented in a survey by the Kenya National Bureau of Statistics (KNBS); that of a whooping seven million Kenyans currently unemployed with only 1.4 million desperately looking for work.

Tourism’s leading role in creating more and better jobs

Global unemployment is still on a high with over 190 million in 2018, according to the International Labor Organization (ILO). This alarming rate calls for all economic sectors to play their roles in job creation, providing sustainable employment.

The use of web video in promoting travel and tourism

Web video marketing is no longer an eccentric concept especially in the travel and tourism industry. It is a vital tool that has made it possible for travelers to virtually visit a destination before traveling to it physically, learning of its essence, and creating a pre-experience that greatly influences their travel decisions.

Kenyan Millennials Travel Trends

The Kenyan domestic travel market is incessantly making a visible mark, contributing 59% of domestic spending according to Jumia Travel Kenya Hospitality Report 2017. A big percentage constituting the domestic travelers are the millennials.

Travel and Hospitality Trends to Dominate 2018

2017, Skift termed, "the year travel found its larger purpose in the world". Though the year was marred by extreme economic and security uncertainties and instabilities across the board, from political upheavals, to the controversial Trump Travel Ban, the advancement of the industry is not a subject to be overlooked.
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