Madison, the state capital and seat of government for the state of Wisconsin, is home to a diverse economy, including education, healthcare, insurance, government, and technology. Although long home to the University of Wisconsin - Madison and American Family Insurance, it was the growth of Epic Systems Corporation and other healthcare technology companies and services that spurred downtown hotel and residential development over the last ten years.
Chicago continues to attract major corporations and hotel development, supported by its proximity to global transportation infrastructure and a well-educated workforce. In 2018, 57.6 million visitors came to Chicago, setting a record for city tourism.
Chicago, America's "Second City" or, in the words of the poet Carl Sandburg, the "City of the Big Shoulders," has long enjoyed global recognition for its stories, intrigue, and ingenuity. The city's tourist attractions, international companies, celebrities, special events, and North America's largest convention center place it among the prime destinations in the U.
Wisconsin's biggest city, Milwaukee has come into its own economically and culturally in recent years, no longer the second "second city" to Chicago. The market's hotel industry has reaped the benefit of this growth.