Dana Waud Floberg

Director with HVS Chicago

Dana  WaudDana Floberg, is a Director with HVS Chicago. Dana has more than a decade of experience in hospitality operations and consulting, ranging from hundreds of hotel appraisal and market study assignments across the Midwest to hands-on operations at the Hilton Chicago and the Fairmont Copley Plaza Hotel in Boston. Born and raised in the Chicago area, Dana earned her BS in Hospitality Administration from Boston University and her EMBA and MS in Hospitality Administration from Ecole hôtelière de Lausanne in Switzerland. Contact Dana at (312) 505-5913 or [email protected]

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Insights by Dana Waud Floberg (4)

HVS Market Pulse: Madison, Wisconsin

Madison, the state capital and seat of government for the state of Wisconsin, is home to a diverse economy, including education, healthcare, insurance, government, and technology. Although long home to the University of Wisconsin - Madison and American Family Insurance, it was the growth of Epic Systems Corporation and other healthcare technology companies and services that spurred downtown hotel and residential development over the last ten years.

HVS Market Pulse: Chicago Ascending

Chicago continues to attract major corporations and hotel development, supported by its proximity to global transportation infrastructure and a well-educated workforce. In 2018, 57.6 million visitors came to Chicago, setting a record for city tourism.

HVS Market Pulse: Downtown Chicago, IL

Chicago, America's "Second City" or, in the words of the poet Carl Sandburg, the "City of the Big Shoulders," has long enjoyed global recognition for its stories, intrigue, and ingenuity. The city's tourist attractions, international companies, celebrities, special events, and North America's largest convention center place it among the prime destinations in the U.

Market Pulse: Milwaukee, Wisconsin

Wisconsin's biggest city, Milwaukee has come into its own economically and culturally in recent years, no longer the second "second city" to Chicago. The market's hotel industry has reaped the benefit of this growth.