Author
Author

Richard Holmes

Freelance Travel Copywriter

Richard Holmes

Richard Holmes is a specialist copywriter in the travel and tourism industry. He works extensively with hotels, travel agencies, vacation rentals and tour operators around the world, producing everything from web content and marketing materials to blog features, brochure copy, eBooks and travel articles.

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Insights by Richard Holmes (2)

The Essential Email Marketing Tips Every Hotelier Should Know About

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. But there's an art to getting more clicks and driving more bookings. In the travel industry, consumers are bombarded with deals and special offers every day.

How Hotels Can Localize Their Website to Compete With Airbnb

The latest ads in Airbnb's "Live There" campaign reveal an intention to target a new demographic. Traditionally looking to connect with a millennial audience, Airbnb's new campaign widens the focus by also marketing itself to families.
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