Chief Commercial Officer and member of the Management Committee at NH Hotel Group
Fernando Vives is Chief Commercial Officer and member of the Management Committee at NH Hotel Group. Previously he was Senior Vice President Commercial Strategy & Pricing. An expert on revenue management, commercial practices and distribution, he gained experience in both urban hotels and resorts working at international hospitality companies such as Melia Hotels International, Hesperia, the Ritz and Le Meridien. Fernando co-founded the Revenue Management & Distribution firm Xotels (2006) and established the Master’s Degree “Expert on Revenue Management” at Universidad Rey Juan Carlos in Madrid in 2009.