Author
Author

Fernando Vives

Chief Commercial Officer and member of the Management Committee at NH Hotel Group

Fernando Vives

Fernando Vives is Chief Commercial Officer and member of the Management Committee at NH Hotel Group. Previously he was Senior Vice President Commercial Strategy & Pricing. An expert on revenue management, commercial practices and distribution, he gained experience in both urban hotels and resorts working at international hospitality companies such as Melia Hotels International, Hesperia, the Ritz and Le Meridien. Fernando co-founded the Revenue Management & Distribution firm Xotels (2006) and established the Master’s Degree “Expert on Revenue Management” at Universidad Rey Juan Carlos in Madrid in 2009.

Insights by Fernando Vives (1)

Taking back control

Does the hotel industry have a firm grip on the issue of cancellations? As NH Hotel Group’s Fernando Vives and Ana Morillo explain, if a customer makes multiple advance bookings and only takes a last-minute decision which hotel to actually stay at based purely on price, then factors such as our brand power, customer loyalty, and the guest experience are being left out of the decision making process.
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