Author
Author

Remy Merckx

VP Global Digital

Remy Merckx

Rémy Merckx is the VP Global Digital for Radisson Hotel Group (RHG). He is in charge of leading, developing and delivering the global marketing strategy by optimizing all hotel sales through the group digital and online channels, driving incremental business and revenues to the branded hotels by increasing significantly the traffic and the conversion of the branded digital platforms. Rémy joined Carlson Rezidor Hotel Group in July 2013 as the Senior Director e-Business Development after holding the VP e-Commerce Sales & Distribution position for the Accorhotels group in Paris. Prior to his Accorhotels tenure, he worked for 10 years for Expedia, Inc.

Insights by Remy Merckx (2)

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

Nothing will mark the end of paid search marketing on Google, quite the contrary, they are doing everything to increase the ad-spend. It will change the way websites are indexed and I think it will affect hotel branding.

Personalization as the key to success in managing the customer journey

In the old days of the hotel industry, prior to the dawn of digital age, the only important criterion for success was “location, location, location”. While this is still important for hotel owners, Rémy Merckx, VP Marketing, Carlson Rezidor Hotel Group writes that on the marketing side “content, content, content” has become key.
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