Author
Author

Rebecca Pokora

Writer and Travel Consultant

Rebecca Pokora

TrustYou’s Mission is to positively influence travelers’ decisions. Reviews and user-generated content rank #1 in influencing travelers’ hotel selections and industry reputations. Digesting all of these opinions, however, is beyond any one person’s capacity. Each day things become more complicated because millions of new opinions in thousands of formats and dozens of languages enter the fray. TrustYou searches, analyzes and distills hundreds of millions of opinions scattered across this vast, fragmented market. Our products are extensively used by suppliers – hotels, accommodations, restaurants – to provide travelers with better services and enhanced offerings by monitoring, surveying and acting upon all worldwide guest feedback. Travel intermediaries – OTAs, meta-search, destination marketers – use TrustYou’s Meta-Reviews™ to help travelers purchase wisely. TrustYou’s Meta-Reviews™ are based solely on verified travel reviews. They do not include data from TripAdvisor.

Insights by Rebecca Pokora (1)

What Travelers Look for in Online Hotel Profiles

In today's world, travelers suffer from information overload and too many choices, online travel agencies are popular not only for price comparisons, but also to sort through options quickly, so by presenting necessary information in a consistent, easy-to-find format, individual properties can provide the same advantage.
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