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Susan Barry

President and Queen Bee of Hive Marketing and consultant with Cayuga Hospitality Consultants

Susan Barry

Susan Barry, President and Queen Bee of Hive Marketing and partner with Cayuga Hospitality Consultants, helps hotel owners, management companies, and brands optimize top line revenue performance by deploying 25 years of award-winning experience in sales, marketing, and revenue strategy. Hive has worked with more than 150 hotels in 75 markets and five countries to solve top line revenue problems, resulting in millions of dollars in incremental revenue and profitable asset dispositions for owners.

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Insights by Susan Barry (6)

Stress Test Before You Invest: Hotel Demand

The pandemic has created challenges for hotel owners like none they have ever seen. STR reports that U.S. hotel profits fell almost 85% in 2020, making it the worst year on record for the industry.

Stress Test Before You Invest: Hotel Supply

For better or worse, the decimation of the hospitality industry as a result of the COVID-19 pandemic has piqued the interest of investors. Private equity firms are raising new rounds of funding; SPACs are being created for the purpose of buying up distressed restaurants; and all sorts of new, opportunistic capital is sniffing around.

Hospitality Experts Predict 2021 Trends

Cayuga Hospitality Consultants don't always agree, but when asked to predict the future of hospitality, everyone felt the same: Don't expect recovery to be quick.

Handling Online Hotel Reviews in COVID-19

These are some of the more extreme examples of online reviews that have been written about hotels since the COVID-19 pandemic began. Even if your hotel hasn't been put on blast for following local mandates, you have probably noticed an uptick in negative reviews and complaints.

Handling Online Hotel Reviews in COVID-19

"Safety precautions and staff wearing PPE made me feel like everyone there had leprosy." - "They didn't have valet parking, supposedly because of COVID. I don't recommend you stay there." - "Hotel went overboard on COVID preparedness.
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