Author Bio

Philip Alford

Project Lead, Digital Transformation, Bournemouth University

Philip Alford is a Senior Academic in Digital Marketing in the Faculty of Management at Bournemouth University in the UK where he specializes in Digital Marketing. Philip works with a range of SMEs and micro businesses advising them on how they can develop more agile and data-driven digital marketing plans. He is a visiting professor at ESSEC Business School, France, where he has taught a range of marketing courses, both at MBA and executive education levels. He also teaches courses at the Management Center Innsbruck, and Zillertal Tourism School, in Austria.

Articles by Philip Alford (1)